Sticky Mines

This is a very cool ambient advert which was launched recently. It is for Unicef and revolves around land mines. Hopefully you can see the pictures, but I will explain the concept.

Self-adhesive stickers were place on pavements etc and appeared invisible. The top side of the sticker was decorated to match the pavement, and was sticky obviously. The bottom side was decorated as a land mine with poignant information on land mines, and reminding the shopper that stood on the sticker that if it had been a real land mine, they wouldn't still be walking. The sticker then had a call to action aimed at getting people to the Unicef website to donate.

Really original idea that should have had a grand effect on the passers by as they attached themselves to the sticker.

Heres the link you need to pass this on: http://tinyurl.com/d7w6gw

Extreme Sheep Herding Goes VIRAL!!

Well, you have all watched and probably loved the Samsung Extreme Sheep Herding Viral ad I posted a couple of weeks ago. When I first saw and consequently posted the vid it had only 450,000 views on Youtube, it now stands at just shy of 3,000,000 views! I knew it would find it's way to the viral top spot - congrats to all the folk involved!

Here is the official story from Adage.com:

Samsung's "Extreme Sheep LED Art" overpowered the competition for the second week in a row, nabbing the top spot on the Ad Age Viral Video Chart, compiled using data from Visible Measures. The spot -- in which LED-light-wearing sheep are herded at night to resemble a game of pong, the Mona Lisa and fireworks -- snared almost 2.9 million views, up 28% from the week before and almost 2 million more than the No. 2 campaign, T-Mobile's "Dance." New on this week's chart are Geico's version of "Numa Numa" and Ray-Ban's latest from Cutwater.

Art Meets Music

Here is a link to a funky little website, from some european country, where you make art to music. It's interactive, it's fun and it's pretty damn cool actually!! Go and check it out!

http://soytuaire.labuat.com

Even More Augmented Reality

Well, I just seem to keep stumbling across this augmented reality stuff! People are really start to experiment with this technology now which I think is really quite exciting, I doubt it will be long until some genius takes it main stream in advertising/marketing or computer games! Well, I suppose those base ball cards I posted a few days ago are a good example of taking it main stream.

Some boffins have decided to make an augmented reality tshirt which, when used with the technology, shows your most recent tweet from twitter. I think this tech is cool but there is still a long way to go.

Listen To Your Lips

Here is a short but sweet new advert for Baileys. I have posted it because I'm obsessed with the music and general sound within the ad, especially at the end after the "drop" of baileys into the glass. You will understand what I mean when you hear it!

In other news...I'm sorry for not replying to any comments/generally reciprocating all the attention the blog has been getting! I will be back on top of this next week when I'm home! Doing something really cool with a Macbook next week that I've just bought on ebay so I will have to post up some pictures when I'm done!

Finally, I have been monitoring traffic to the blog these past couple of weeks and it has been really interesting to see where people are visiting from. Some people are even finding me randomly on ebay when searching for storyboards etc which is crazy cool!