Thursday, 3 July 2008
Pizza Express TV Ad Spot Storyboard
I first came up with this idea along side one of my class mates. The brief was to advertise the new Romana Pizza Base from Pizza Express. We worked on the concept together and then I drew up the storyboard and came up with the slogan "Romana. The Base of an Empire."
The advert starts with a scene of the Trevi Water Fountain in Rome. In be the background you can see people bussling around and the sounds of the city. Without warning a piece of pepperoni pops out of the fountain. Shortly following this more toppings begin to pop out of the fountain and The Blue Danube begins to play softly in the background. More and more pizza toppings fly from the fountain and tomato sauce begins to explode from the fountain to the crescendo of the music. The camera begins to pan up and we see the fountain turn into a pepperoni pizza. The pizza then appears to be on a table in the Pizza Express restaurant with people taking a piece. The camera pans back down and you watch a scene of a busy restaurant. The Pizza Express logo then appears on the screen followed by the slogan "Romana. The Base of an Empire."