As you can see, this advert was placed across the floor of what looks like a shopping center. From above, the people walking across the floor look like fleas on the dog. Obviously the ad is for flea and tick repellent. Another quirky but successful way to advertise a product in an exciting way.
The ad was created by Saatchi and Saatchi in Indonesia. According to some passers by, the ad consistently created reactions of the likes of "Yikes" from people spotting the ad for the first time.