Friday, 24 April 2009

Nude In A Scarf

Calm down, calm down. There is actually no nudity in this video, sorry folks! This was a campaign run this week for some new bit of tech that Peugeot is starting to use in their convertible cars. A bunch of young people were sent off around London wearing "nude suits" and a blue scarf around their necks. This was a great ambient marketing stunt and really grabbed the publics attention. I first heard about it through a random tweet, showing how effective these ambient stunts can be when coupled with the effects and spread of social media. Enjoy.

1 comment:

E_M_Y said...

I wish i saw them. it would have been a joke!