Tuesday, 28 April 2009

Typography Animation For Mercedes Benz

This is just awesome. I love it because it uses typography in a really creative, and effective way. This animation is seamless and although I don't think it really sells me a Merc, it definately keeps me hooked and makes me want to watch it again. I also love that there is a clear narrative behind the animation as well, it's not just random, it technically has a beginning, middle and end. Brilliant.

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