Here is a print campaign created for New South Wales Police in Australia to highlight the importance of checking for cars while walking/running with your ipod on and blasting music. Apparently the number of teenagers dying while listening to their ipods while crossing the road is beginning to reach epidemic proportions.
This ad is beautifully executed and really well art directed. It draws you in and makes you analyse what has actually happened in the image, thus giving you enough time to take in the message. Definitely a print advert that works, and hopefully it will have the desired effect and raise awareness.